What are some effective ways to improve Instagram Ecommerce strategy?

3 min readSep 3, 2020

After YouTube and Facebook, Instagram is one of the most downloaded apps, with 1 billion users every month. These two platforms are a useful component of a successful eCommerce marketing strategy. It’s a lot more to do other than posting relevant images and videos on Instagram. However, it is a part of the plan, but how the platform works is essential to understand. So, in this article, we will discuss some of the effective ways to improve Instagram’s eCommerce marketing strategy.

Automate your posts

When implementing the eCommerce marketing strategy on Instagram, it isn’t easy to create fresh content daily, and something you need to create as part of a successful strategy. As a reputed social media marketing company in Noida, we recommend that you need to create content in different batches, set it up to post by using some automated tool, and repeat the process.

By using automated tools, you will get much time to focus on creating other content. Also, you will be able to keep an eye on your content and ensure that it is appropriate for the users or not.

Create content for your targeted audience

As the most reliable SMO company in Noida, we suggest you stay consistent, as it is the key to your successful eCommerce marketing strategy. Besides being consistent, you need to create relevant content for your audience. After the Instagram latest algorithm update, it is much easier that best performing content pops up on the feed.

Use Trendy hashtags

Hashtags are something that makes your post visible to other users if they are following it. As a reputed social media marketing company in Noida, we suggest you use relevant hashtags carefully, and inappropriately using them can cause you damage. It is easy to occupy space within the platform, and hashtags are used to increase the visibility of your post, but they also help you build a community within your audience.

Use user-generated content

Do you know what user-generated content is? When a brand asks you to submit their best pictures, you have shot on their phone, or selfie with wearing a brands’ t-shirt, or anything, and posting this kind of content on Instagram, is a user-generated content, which is made by the audience. It is a kind of unique review system. According to the study, more than 80% of users get influenced by the user-generated content than the brand alone.

Create high-quality content

As the best SMO company in Noida, we recommend you post clear and attractive pictures to grab the user’s attention. Posting blurry and irrelevant images can have a massive impact on your brand. If you don’t have any high-quality content, then create one using the best tools such as Canva, Picsart, and others.

Competition and giveaways

It is a different kind of content where brands offer a chance to win a smartphone or a car, and in exchange, you have to tag three people and share this post to your IG story. This kind of content is more engaging, and people tend to follow such types of competitions and giveaways. In the same way, you can implement this in your eCommerce marketing strategy, as you can run a contest in which you ask your audience to “recommend a friend and get 15% off” on a particular product. It not only works to increase engagement, but it will also help you to grow your audience.

So, are you looking for the best social media marketing company in Noida for Instagram? Your search ends up here. Digi-Markets is the best SMO company in Noida, which will create effective Instagram marketing strategies for your eCommerce business. Talk to our expert today!