Pay-per-click marketing and its anticipation in India
The pay-per-click marketing model has emerged as the trending model for digital marketing. Through this model, different brands and companies run their brand awareness campaigns, promote brand offerings, and gain immediate traction from specific audience segments. Due to its highest popularity and demand in this digital marketing world, it has become an effective marketing practice.
What is the PPC advertisement model?
Through the PPC advertising model, the advertisers only pay each time when a user clicks on the PPC ads because of its functioning and pricing. It is named as the pay-per-click model.
People usually think of Google PPC only when it comes to the PPC model. But, the PPC model goes beyond Google’s SERPs. Other platforms like Google display network, social media sites such as YouTube, Meta, Pinterest, LinkedIn, etc., also use this marketing model. Marketing on these platforms requires the support of Digi markets, a paid marketing company Noida.
The PPC model allows marketers to place their ads strategically on various online marketing platforms to make their products and services highly visible to their target market audiences. This means the advertisements that individuals see while surfing the internet are the PPC ads.
Types of PPC advertisement services provided by a PPC company in Noida
Digi markets provide several various PPC advertisement services to various businesses and brands that include the following:
1. Search ads: Search advertising is considered the most common form of paid search marketing. Search ads appear to all those prospects who are already looking for your company’s offerings. These PPC ads are suitable for short sale cycles or one-time campaign promotions.
2. Display ads: These ads are known for their effectiveness in reaching around 90% of online users. These ads appear on Google’s partner websites. These ads target those users who visited brand-related sites.
3. Social ads: Social media ads are the fastest-growing segment of the PPC advertising model. These ads appear on various social media platforms, like Meta, Instagram, LinkedIn, Twitter, etc. They are programmed to reach the audience on the basis of their hobbies, networks, and interests, among other factors.
4. In-stream ads: These are also known as video ads. These ads appear on YouTube and various other video streaming platforms on their search results or while streaming videos. Through this way of advertising, different brands and companies advertise themselves uniquely and memorably.
5. Google shopping ads: This category of PPC ads are suitable for those websites that have a large volume of products. These ads appear in a carousel above or beside the main Google search results that allow the Internet users to view the products and prices on Google SERP before they even click onto anyone’s website.
The above are only a few names of PPC advertisement models. In addition to these, there are also other advertisement services that come under the category of the PPC advertisement model. All these advertisement services are provided to Digi markets’ clients in a unique way that is why Digi markets is considered as the Best Paid Marketing Services Noida.
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