Advanced Strategies to Follow For App Store Optimization

Mobile applications play an essential role in our lives. Through mobile apps, we can chat with our friends, order food and grocery items, read news about things happening around us, and do many more activities. In fact, no one can argue this consideration that mobile apps have become an inseparable component of us. Well, the consideration was taken from users’ perspectives. If we consider ourselves as business enterprises, we can find that mobile apps provide a lot of opportunities for our enterprise success.

With mobile applications, we can deliver our services to consumers worldwide in a simple and convenient manner. According to some estimates, around 3.48 million apps are listed on the Google Play Store and 2.11 million apps on the Apple iOS Store. In such a crowded environment, we need to follow advanced app search optimization (ASO) strategies to utilize our organization’s app to achieve business goals.

Through this guide, we are going to discuss some advanced strategies that app developers should follow to uplift their organization’s app ranking on different app stores.

Advanced Strategies For App Store Optimization

Creating an app and uploading the same to app stores is not a difficult task. The actual difficulty arises with the ranking of apps on different app stores. The reason is that the ranking criteria of different app stores evolve regularly. This is why app developers need to consider certain parameters while developing applications for various operating systems. Among many, certain strategies involve the following:

1. User-oriented keyword research: Keyword research and targeting are two foundational pillars of digital marketing campaigns. Without conducting detailed, user-friendly keyword research, we cannot succeed in our marketing efforts. This is why we need to take extra care while researching keywords. For this purpose, we can go with the assistance of:

• Searches on the app stores.
• Users reviews.
• App store optimization tools.

2. Wisely use keywords: After thorough research, we need to utilize our researched keywords to target app searchers on app stores. When we go with App Store Optimization Services India from marketing agencies, we get an additional benefit from their expertise. It is because marketing agencies keep in mind to:

• Separate and inter-capitalize keywords with commas.
• Use words appropriately to save writing space.
• Avoid using long phrases as keywords.
• Avoid repetition of keywords.

3. Selection of app title: This is the most important thing to consider while planning and launching the app on the app store. Without a title, there is no value in anything. Hence, we should choose the title of our business app wisely. For this purpose, we should consider these parameters importantly:

• Simple to remember.
• Descriptive.
• Limited to one word or two.
• Should not exceed 25 characters for the Apple Store and 40 characters for the Play Store.

If an organization follows these principles, then it can easily attain a top ranking on the app store easily.

4. App description: App description defines the quality and features available on any app. Without a detailed description, no one can identify the offering of any app. This is why we must add a description of all features and services that an app offers to its users.

5. Selection of app’s icon: Humans possess an ability to remember things presented to them in visual form. This fundamental fits all segments of life, whether we consider app development or any other thing. Without a pictorial representation, we cannot establish an image anywhere. This is why we must look after our app’s icon importantly. This is the only way to attract app seekers to install your app from the app store. For this reason, we must keep the following things in mind:

• Allow addition of natural graphic materials.
• Present things in a simpler way.
• Show consistency while designing the app logo.

6. Encourage positive reviews and ratings: Though we do not have any control over user ratings and reviews, we have the option to improve these parameters. For this purpose, we should consider and address the user’s concern in a timely manner. This way, we can easily persuade our app users and set an addressing image of our services.

Final Words

These are some factors that we need to consider while looking for optimization of our company’s app for the app store ranking.

Companies and organizations can also check Digi-Markets ASO services for their official app’s optimization requirements. Digi-Markets is a leading app search optimization company in Noida.

Also See:- Do’s & Don’ts Of App Store Optimization